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Privacy Policy

This information is referring to inform you about the processing of your personal data regardless on how you communicate with us: by using the website or by email. The Linen Valley Personal Data Protection Policy also applies to the online platform, which is managed by The Linen Valley, Velveto Slenis, MB, V. Macernio 3H, LT-08336, Vilnius, Lithuania (“we” or “The Linen Valley”).
The Linen Valley collects, stores, and processes all data in accordance with the General Data Protection Regulation (EU) 2016/679 (“Regulation”).
By registering or placing an order on this website, you consent to the collection, use and transfer of your information under the terms of this policy.
This policy is intended to inform you about how we collect, use and share the personal data you provide or other personal data we may collect from you in other ways. We aim to ensure fair and transparent collection and use of your data.
The services provided on our Website can only be used after collecting, storing, transferring, deleting and/or otherwise using ("processing" or managing) specific data related to you. Personal data is any information about you that you provide or that we receive from other sources that allows you to be identified ("data"), such as your name, address or e-mail address, information about contracts concluded with us and the history of their execution, etc.

Take your time to review this Policy because it describes which of your Data we collect and for what purposes we process it when you are using the services on our Website. It also provides important information about your Data Protection, in particular about the rights that you may exercise according to the law. We may change this Policy in the future, so we encourage you to review this Policy periodically. If you have any questions, do not hesitate to contact us in one of the ways indicated below.
Some services on our Website are provided by third parties. When you use these services, this Policy also applies to third-party data protection policies.

What personal information we collect and process?
It is important to note that the processing of user data contains legal and ethical responsibilities. We collect and use this information:

1. Visiting/Registering on the Website:
Data Collected: IP address, browser information.
Purpose: This data might be used for website analytics, security, and improving user experience.
Legal Consideration: Inform users about the data collected and the purposes in your Privacy Policy. Ensure compliance with data protection laws such as GDPR (General Data Protection Regulation) in the EU or applicable regulations in other regions.

2. Adding Items to Shopping Cart (Not Yet Paid):
Data Collected: Name, surname, phone number, email, shipping address.
Purpose: Facilitating the checkout process, understanding customer behavior, and providing personalized services or recommendations.
Legal Consideration: Users should be informed that their data is being collected for these specific purposes. Ensure the option for users to review, modify, or remove this data.

3. Completing a Purchase:
Data Collected: Name, surname, phone number, email, shipping address, item information, price, transaction time, payment method.
Purpose: Processing the transaction, fulfilling orders, providing customer support, and maintaining transaction records.
Legal Consideration: Users must explicitly consent to their data being used for the transaction. Additionally, you should adhere to financial regulations (such as PCI DSS for payment card data) and clearly state the retention period for transaction records.

General Recommendations:
Transparency: Be transparent about what data you collect, why you collect it, and how it will be used. Provide this information in your Privacy Policy and ensure users can easily access and understand it.
Security: Implement robust security measures to protect user data, especially sensitive information like payment details.
Consent: Obtain clear and unambiguous consent from users before collecting and processing their personal data. This consent should be specific to the purpose and easily revocable.
Data Retention: Define clear policies regarding how long you will retain user data. Once the data is no longer needed for the specified purpose, it should be securely deleted.
Legal Compliance: Stay updated with data protection laws applicable to your business and ensure compliance with them.

Note: If you provide us with details of other people related to the order, you should obtain the agreement of them and get them familiarized with this Policy.
The Linen Valley does not store any customer financial details (debit and credit card numbers).
We use the latest security technologies to ensure that all personal and transactional information is protected to the highest standards.

Why we need collect personal data?
This description outlines in which the company personal data is collected and processed:
1. Processing Personal Information:
- The company processes personal information including name, surname, email, phone number and other contact details.
- Data on transactions made with the company is also processed.
2. Service Provision and Communication:
- The company uses this data to provide services, communicate with customers, answer questions, and receive feedback.
- Contact information and message content are processed for communication purposes.
3. Technical Data and Remote Service Provision:
- Technical data, including IP addresses are stored to ensure remote service provision.
- Communication content, time and other technical data are stored for this purpose.
4. Quality Improvement and Marketing:
- Data analysis is conducted to improve product and service quality, including analyzing purchase history and customer preferences.
- This analysis helps the company understand customer needs and preferences.
5. Direct Marketing:
- Email and phone numbers are collected for the purpose of sending general direct marketing offers.
6. Protection and Legal Compliance:
- Data is processed to protect the company and third parties against unauthorized acts, fraud, cyber-attacks and other threats.
- Data processing is also done to resolve disputes and enforce legal rights.

It's important to note that companies collecting and processing personal data are usually required to inform their users about these practices through a privacy policy. Users are often given options to control the type of data collected and how it is used, in compliance with data protection regulations such as GDPR in the European Union or CCPA in California. Users typically have the right to access their data, request corrections, and sometimes request deletion under these regulations. It's always a good practice for users to read and understand the privacy policies of the services they use to know how their data is being handled.

Who gives our company the right to receive and use your personal data and why?
The statement you provided outlines the conditions under which an entity obtains and uses personal data. It appears to be a disclosure of data usage and privacy practices. Let's break down the key points in this statement:
1. Purchase of Goods Agreement: If you intend to buy goods or have already entered into an agreement for the purchase of goods, the entity may collect and use your personal data. This is typically necessary for order processing, shipping, and customer support.
2. Consent: If you have provided your consent, the entity may collect and use your personal data. Consent is often required when dealing with personal information, and it's essential that you understand what you're consenting to.
3. Legal Acts: Processing of personal data may occur based on legal requirements. This could include situations where the law mandates data collection for specific purposes.
4. Legitimate Interests: The entity may process personal data to fulfill its legitimate interests. These interests may include improving service quality, ensuring business continuity, meeting customer expectations, and maximizing customer satisfaction. It's important to note that organizations must balance their interests with the privacy rights of individuals.
5. Legal Actions: Personal data may be processed for legal purposes, such as initiating or defending against lawsuits or legal actions to prevent or minimize losses. This is often necessary to protect the entity's legal rights.
6. Service Delivery: The statement emphasizes that if you do not provide the necessary personal information required to conclude or execute an agreement, the entity may not be able to provide you with the services you're seeking. This underscores the importance of providing the essential data for the intended transaction.
In summary, this statement explains the various circumstances under which personal data is collected and used, and it highlights the importance of providing necessary information to fulfill agreements and receive services. It also mentions the entity's commitment to data protection and its responsibilities under relevant data privacy laws. It's essential for individuals to read and understand such statements and make informed decisions about sharing their personal information.

How do we use cookies?
1. Cookies: Cookies are small files stored on a user's device (such as a computer or smartphone) when they visit a website. These cookies serve various purposes, including recognizing users during their visits to the website and storing certain preferences or settings.
2. Information Collected: The website collects various types of information through cookies, including the user's IP address, browser type, device type, location, demographic details, and, if you came from a third-party website, the URL of that website.
3. Purposes of Cookie Usage:
- Functionality: Cookies are used to ensure the website functions correctly and to enable personalization features.
- Website Improvement: Cookies help in improving and developing the website to better suit user needs.
- Services Development: Data collected through cookies is used for analyzing website usage and services development.
- Targeted Marketing: Cookies may be used for targeted marketing, showing users offers or information that might interest them.
4. Combining Data: Information obtained through cookies may be combined with other data collected from users through different means, like personal data submitted by users.
5. Types of Cookies:
- Technical Cookies: Essential for the website to function.
- Functional Cookies: Not essential but improve performance and user experience.
- Analytical Cookies: Used for anonymous statistical analysis of user navigation.
- Targeted or Promotional Cookies: Used for displaying relevant offers or information.
- Social Network Cookies: Necessary for integrating website information with social network profiles.
6. Consent: Users can give consent for using cookies in a few ways:
- By not deleting cookies or changing browser settings to accept them.
- By clicking an "I Accept" button related to cookies on the website.
7. Withdrawal of Consent: Users can withdraw their consent for using cookies at any time by adjusting their browser settings. This may vary depending on the operating system and browser used.
8. Consequences of Disabling Cookies: Disabling certain types of cookies, especially technical and functional ones, may slow down internet browsing, restrict some website features, or block access to the website.
9. Additional Information: The text also provides links to external resources for more detailed information about cookies and their use, like and Google's privacy ad settings.
It's important for websites to provide clear and transparent information about their data collection and cookie usage practices to ensure that users are aware of how their data is being used and to comply with privacy regulations, such as GDPR in the European Union. Users are typically given the choice to accept or reject the use of cookies.

To whom is your personal data provided?
The Linen Valley handles personal data, including the use of external service providers and the potential transfer of data to third parties. Here's a breakdown of the key points in this policy:
1. External Service Providers: The Linen Valley may use external service providers to process data on their behalf, following their instructions and in compliance with the law. They select these service providers carefully.
2. Written Agreements: The relationship between The Linen Valley as the data controller and external processors is governed by written agreements or terms, unless laws or regulations specify otherwise.
3. Data Sharing: Personal data may be shared with payment and other service providers involved in transactions with customers, as well as with courts, dispute resolution authorities, and third parties in the context of business sales, mergers, or reorganizations.
4. Types of Service Providers: The Linen Valley may use various types of service providers as data processors, including data centers, cloud services, website administrators, advertising and marketing companies, software developers, technology infrastructure providers, communication services, and others.
5. International Data Transfers: Some service providers may be located in countries outside the EU/EEA, which may not meet EU/EEA data protection standards. However, The Linen Valley has appropriate arrangements or warranties in place to protect data in compliance with applicable requirements.
6. Data Protection Measures: The Linen Valley will take measures to ensure the safe use of personal data when dealing with service providers in countries without adequate data protection levels. While they strive to protect data, they acknowledge that recipients in such countries may not have the same data protection requirements as the EU.
7. Contact Information: Customers can contact The Linen Valley at if they have questions about their service providers or if they want additional information about data security warranties.
This section of the policy covers important aspects of data processing, data sharing, and the protection of personal information when dealing with external service providers and third parties. It emphasizes the company's commitment to safeguarding customer data while acknowledging the challenges posed by international data transfers to countries with different data protection standards.

How long we keep your personal data?
1. Customer Data for Goods’ Orders:
- Retention Period: 10 years or as required by accounting regulations.
- Purpose: Accounting purposes in accordance with statutory deadlines.
2. Customer Data from Cookies:
- Retention Period: Until the end of the session or up to 2 years.
- Purpose: Presumably for analytics or customization based on user behavior during the session.
3. Customer Data from Newsletter Subscriptions:
- Retention Period: 1 month after the cancellation of the subscription.
- Purpose: Maintaining contact information for newsletter distribution.

How secure is your personal data?
1. Security technology: our company uses all the required security technologies and procedures to protect personal data.
2. Service Providers: Responsible and responsive service providers are an important step in data security. Our company is very responsible in choosing the third parties we work with.
3. Access control: access to personal data is restricted and is only granted in cases provided for by law. In this way, we reduce the risk of unauthorised access and possible misuse.
4. Internet and email restrictions: data transmitted over the internet and via email cannot be completely secure, as these channels can be vulnerable to malicious third parties.
5. User responsibility: Users must exercise caution and care when submitting information on public computers. Users must take all possible precautions when sharing their personal information.

What rights do you have?
You have the following rights:
1. Right to be Informed: You have the right to know how your personal data is being used and processed.
2. Right to Correction: You can request corrections to any incorrect, inaccurate, or incomplete personal data.
3. Right to Restrict Processing: You can request the restriction of processing your personal data while its accuracy or lawfulness is being verified.
4. Right to Deletion (Right to be Forgotten): You have the right to request the deletion of your personal data under certain circumstances, for example, if the data is no longer necessary for the purpose it was collected.
5. Right to Object: You can object to the processing of your personal data, especially for direct marketing purposes or when it's processed based on legitimate interests.
6. Right to Data Portability: You can request your personal data to be transferred to another controller or provided to you in a format that is easily accessible.
7. Right to Withdraw Consent: If your personal data is being processed based on your consent, you have the right to withdraw that consent at any time. However, this doesn't affect the legality of processing before the withdrawal.
8. Right to Complain: You have the right to file a complaint with the relevant data protection authority if you believe your rights regarding your personal data are being violated.
Additionally, you can manage your subscription preferences, including opting out of newsletters, at any time by unchecking the relevant option.
Please note that these rights might vary slightly depending on the specific data protection laws applicable in your jurisdiction.

How can you exercise your rights?
If you believe that your data privacy rights, as defined under the General Data Protection Regulation (GDPR), have been violated, here's what you should do:
1. Contact the Data Controller: In the event that you have concerns about how your personal data is being processed, you should first contact the data controller
2. Use the Provided Contact Details: You should use the contact details provided at the end of the privacy policy. This is typically where you find information on how to get in touch with The Linen Valley responsible for processing your data.
3. Cooperation and Resolution: The Linen Valley has committed to cooperating with you and working to resolve any issues as soon as possible. This is in line with GDPR's requirement for organizations to address complaints and issues regarding data protection in a timely manner.
4. State Data Protection Inspectorate: If you're not satisfied with the response or resolution provided by The Linen Valley, or if you believe that your rights are still being violated, you have the option to file a complaint with the State Data Protection Inspectorate. This is an independent authority responsible for overseeing data protection in your jurisdiction. You may want to attempt to resolve the issue with the organization before taking this step, which is often a recommended practice.
When filing a complaint with the State Data Protection Inspectorate, you may need to provide details about the issue, your interactions with the organization, and any responses you received from them. The Inspectorate will then investigate the matter and take appropriate actions if they find that the organization has not complied with GDPR regulations.
It's important to remember that GDPR is a set of data protection regulations that grant individuals certain rights regarding their personal data. If you believe your rights are being violated, it's crucial to follow the process outlined in the organization's privacy policy and, if necessary, seek resolution through the relevant data protection authority.

Our contact details:
If you have any questions about the processing of your data or questions related to your rights, please contact us at or Velveto Slenis, MB, V. Macernio g. 3H, LT-08336, Vilnius, Lithuania.

What are our principles for the protection of personal data?
We comply with the following principles when collecting and using the personal data you entrust to us, as well as your personal data obtained from other sources:

Principles of Personal Data Protection:
1. Lawfulness, Integrity, and Transparency: Personal data is processed in a lawful, fair, and transparent manner.
2. Purpose Limitation: Personal data is collected for specified, clearly defined, and legitimate purposes and will not be processed in an incompatible way.
3. Data Minimization: Personal data collected is adequate, appropriate, and necessary for the purposes for which it is processed.
4. Accuracy: Processed personal data is accurate and, if necessary, updated.
5. Limiting Length of Storage: Personal data is stored in a form that allows identification for no longer than necessary for the purposes for which it is processed.
6. Integrity and Confidentiality: Personal data is managed to ensure adequate security, protecting it from unauthorized or illegal processing, accidental loss, destruction, or damage by appropriate technical or organizational measures.

1. Clear and Legitimate Purposes: Personal data will only be processed for clearly defined and legitimate purposes.
2. Lawful and Fair Processing: Personal data will be processed in a lawful, accurate, transparent, and fair manner, ensuring accuracy, authenticity and security.
3. Avoidance of Excessive Data: The Linen Valley will not process excessive personal data.
4. Limited Storage: Personal data will be managed for no longer than necessary for the specified purposes.
5. Compliance and Accountability: The Linen Valley is responsible for complying with the principles outlined and must be able to prove their adherence.
6. Legal Compliance: The Linen Valley will fulfill other duties established by law.

Validity and Changes:
The Linen Valley reserves the right to make changes to the policy. Policies are reviewed and updated periodically to ensure they remain in compliance with applicable laws and regulations.
Please note that the specific details and implications of this policy can vary based on the local data protection laws and regulations. It's always advisable for individuals to carefully read and understand the privacy policies of organizations they interact with.

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